I made a non-existent restaurant the most popular place in London. I convinced the whole of Paris Fashion Week that a pair of £20 jeans were priceless. I’ve been featured in The New Yorker, The Washington Post, Der Spiegel, the BBC, and I’ve given talks around the world. All the while, a growing audience of over 150 million people have been gathering. If I can sell something that doesn’t exist, then imagine what I could do with your brand.
My company is called The Number 1 Agency because I want to dedicate my entire mental energy to just one client. Working with a partner on a campaign that has a genuine cultural impact. If you want that partner to be you, get in line.
Georgio Peviani was a long-standing budget marketstall brand that had never been seen off the streets of London. Oobah Butler picked up the brand, repackaged and marketed it, took it to France and ended up making it the toast of Paris Fashion Week 2017.
- Since the release of the project in June 2018, the video has garnered around 30m views worldwide.
- A number of wholesalers contacted Adam Asmal, the owner of the Georgio Peviani brand, and are now selling the Georgio Peviani brand worldwide.
- With fashion media all over the world reporting on the story, Brazilian influencer Raquel Minelli endorsing the product to her 750k fans, and millennials worldwide uploading photos of themselves wearing the brand, Georgio Peviani now has a relevant, up-to-date social media presence.
THE SHED AT DULWICH
The Shed at Dulwich was the most famous restaurant on earth for a time in 2017, however, it never existed. Over the course of 8 months, an assault of viral marketing, trickery, and growth-hacking conducted by Oobah Butler got it to #1 on TripAdvisor in the whole of London.
- Following its release, The Shed documentary received over 100 million views worldwide.
- The project was a global phenomenon, reported in media and on television all over the world. Not only did the likes of The Washington Post, The New Yorker and The Guardian report on the event, Singaporean Parliament used the project to inform new laws on fake news; Japanese TV made an hour long documentary about it.
- A whole scope of different figures such as world-renowned NOMA chef Reni Redzepi, Turner Prize-winning artist Grayson Perry and marketing blogs worldwide endorsed it.
- It was awarded with Video Project of the Year at the British Media Awards 2018 and Best Content Idea 2018 by the British Society of Magazine Editors.